Alzheimer’s takes your memories, your imagination, your whole world. It’s already happened to millions, including Gene Wilder. In honor of Gene, who passed in 2016, we used one of his greatest works to deliver a message of hope to the 47 million people who currently suffer from the disease, and their families, who love and support them.
DIGITAL
SOCIAL
We are what we drink, at least that’s what our research told us. Armed with this knowledge, we created a campaign that explored the inseparable connection between taste in life and taste in beer.
TV
Farmers have a small window of time to spray for weeds. If the crop grows too high, the opportunity has passed, leaving them with two possibilities – the only herbicide with a larger window to kill weeds, or a time machine.
TV
DIGITAL
From punks and poets, to fashionistas and pro athletes, Stance encouraged everyone, everywhere to express themselves on a part of the body that had been neglected for decades. “The Uncommon Thread” helped Stance rise from a startup to a $500M+ empire in just nine years.
DIGITAL
SOCIAL
More power. Superior build quality. And a better ride. Can-Am ATVs are designed for the true off-road enthusiast.“The Ride Says It All” campaign helps thrill seekers recognize the quality of Can-Am for themselves. In just 36 months, sales rose from 36,000 units per year to 58,000 units.
TV
DIGITAL
OLV
EXPERIENTIAL
U+ is designed for the dedicated 12-18-year-old. A player who puts hockey above girls, burgers, even video games. A perfectionist who knows the value of control, fit, and lightweight equipment. A true disciple who requires their skates, stick, pads and gloves to be so responsive, they feel like an extension of his body.
DIGITAL
PACKAGING
STICK DESIGN
Kangaroos in Australia — common. Kangaroos in Kansas City — also common. But not many people know about that. The kangaroo has been the mascot of UMKC for more than 85 years. Their students and alumni have found success all over the world. So we enlisted this fascinating marsupial to help solve the university’s awareness problem.
WILD POSTINGS
DIGITAL
OOH
Blake Griffin, NBA All-star.
Sandro Dinello, Flagstar CEO.
Both spent a lifetime perfecting their skills. Both are committed to the community. And both came together to create something special. Two dedicated lives. One successful partnership.
TV
DIGITAL
SOCIAL
This international film festival is probably the most international thing about Winston-Salem, NC. To prove this point, we searched the city far and wide and posted our findings on the film festival’s social channels.
SOCIAL
In the U.S., more than 30 million working adults do not have a high school diploma. The Ad Council and Dollar General Literacy Foundation asked us to reduce that number by helping each person realize they have the support needed to succeed. Whether that help comes from their nearest learning center, or their friends and family, or all of the above, we wanted them to discover a high school diploma is well within reach.
DIGITAL
TV
OUTDOOR
